E Design Group | San Jose, CA - Website Design, Graphic Design, Print

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

2011 was a big year for social media. Not only did Facebook land 800 million monthly users, Google+ became the new kid on the block and my dad joined Twitter. But as more people glom on to social networks than ever before, businesses have also had to step up. These days,...
How to Use Word-of-Mouth Marketing

Everyone in business likes word-of-mouth marketing. And why not? It’s free. It’s effective. What’s not to like? But all word-of-mouth is not equal. I like to say that the effectiveness of word-of-mouth marketing depends on two things: “what words?” and “whose mouth?” First of all, you need positive word-of-mouth. It’s easy...
Things to Consider in Choosing the Right Color Scheme

No matter what design you are doing, it surely uses colors. Both screen-based and print-based design uses colors. Actually, you don’t just use colors when you are designing. You use it every day. You even use it to choose what clothes to wear and which shoes to pair with it....
Clear Indications That It’s Time To Redesign

By Jeff Gothelf Redesign. The word itself can send shudders down the spines of any Web designer and developer. For many designers and website owners, the imminent onslaught of endless review cycles, coupled with an infinite number of “stakeholders” and their inevitable “opinions,” would drive them to shave their heads with...
Facebook advertising for newbies

We believe that small business and startups should always be willing to experiment with marketing tactics and strategies as long as those serve a larger goal and contribute to a clear strategy. The key to this approach is to set very specific incremental goals, carefully collect and analyze the resulting...
Website Design Makeover

Your business did very well when your website first went up. You had more business than you knew what to do with. Lately, that hasn’t been the case. You are getting fewer and fewer hit on your site and you are not really sure why. Unfortunately, the days of putting...
Five Ways to Improve Brand Identity with both Online and Print Campaigns

Brand identity. It’s one of those key business phrases that everyone agrees is important…and yet few seem to understand. What is brand identity? Simply put, brand identity is how customers perceive your products or services, typically tied in with an individual visual signature. Consider the famous Nike swoosh and what...
How to Market Your Business

Congratulations, you have opened your doors for business in the worst economy since the Great Depression. Your friend’s say you’re crazy and even your wonderfully supportive mother is telling you that you have lost your mind. You know you can’t do anything about the economy but you can do your...