How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

How Gary Vaynerchuck, Chris Brogan and Others Think Social Media Will Change in 2012

2011 was a big year for social media. Not only did Facebook land 800 million monthly users, Google+ became the new kid on the block and my dad joined Twitter. But as more people glom on to social networks than ever before, businesses have also had to step up. These days,...
How to Use Word-of-Mouth Marketing

Everyone in business likes word-of-mouth marketing. And why not? It’s free. It’s effective. What’s not to like? But all word-of-mouth is not equal. I like to say that the effectiveness of word-of-mouth marketing depends on two things: “what words?” and “whose mouth?” First of all, you need positive word-of-mouth. It’s easy...
Things to Consider in Choosing the Right Color Scheme

No matter what design you are doing, it surely uses colors. Both screen-based and print-based design uses colors. Actually, you don’t just use colors when you are designing. You use it every day. You even use it to choose what clothes to wear and which shoes to pair with it....